Steve offers his experiences of achieving success as a franchisee
Steve Bennett, Franchisee of Recognition Express in Croydon offers his experience in becoming a successful franchisee of Recognition Express
Why did you choose Recognition Express?
There was a nice feel to the business. They were well established with a good track record. The variety of the work was important- a good balance of production and sales, and the ability to make things quickly if required for my customers. When I visited the office in Leicestershire, I was impressed with the people that I met. They were likeable and trustworthy, and I left feeling that I would enjoy operating a franchise and make a good living. I looked at five other franchises, but did not get the same feeling.
How have you found the training and support given by Recognition Express?
I have been very pleased. The helplines work very well, and all of the staff are knowledgeable and patient. The Centralised Marketing is an excellent initiative- when you are on your own, keeping up with generating enquiries can be difficult. The new product areas that have been developed since I joined will be very successful for me. Recognition Express is a forward thinking company rising to new challenges.
How was your first year in business?
I had to pace myself as you can’t learn everything at once. I opened 60 new accounts, and started to develop fruitful long term relationships. Recommendations started early on when customers experienced my service and these continue to bring in good business, and I get a real buzz from making my own products, although the sound of my invoice printer working gives me the most satisfaction! So far (touch wood) I have no bad debts, but my biggest challenge is balancing my time efficiently between the different parts of the role.
How do you see your business progressing?
I have just taken on my first part time staff member. My target turnover is £250,000 within the next couple of years.
Do you have any advice to anybody considering Recognition Express as a franchise?
Do your homework, talk to existing franchisees, and decide if this is a role that’s right for you. The Recognition Express approach to winning business really works, and the impersonal methods of my competition are a real benefit. I am developing genuine customer loyalty. Our diverse range is crucial, so we are a ‘one-stop-shop’ for all recognition products. I can provide short runs in quick time using my own equipment, and high volumes through selected trade partners. I don’t rely on repeat orders of the same items, and have now sold more than one product to most of my existing customers.
