Starting her PetStay business in Staffordshire in 2016 allowed Jane Prince to run her business from home so she could be with her dogs all day.
PetStay Staffordshire – Jane Prince:
My PetStay journey began in December 2015 when I saw an advert on a franchise website. My husband and I were looking to buy a franchise as I had taken a step back from my family company and wanted a business I could build from scratch.
I looked into several and settled on PetStay because I love dogs, enjoy speaking to people and am quite organised with paperwork! I also wanted something I could run from my home office so I could be with my dogs all day. PetStay fitted these criteria perfectly – and Carole replied to my enquiry very quickly.
As well as sending the very comprehensive Prospectus, she suggested I talk to other franchisees and ask any questions I wanted to. This was very helpful and I soon made my mind up that PetStay was for me. After a meeting with Carole, and then training in Hessle the weekend before Christmas I was up and running in January this year.
The first couple of months were planting seeds – leaflet drops, putting posters up, getting a free newspaper editorial and other selected small (and cheap!) advertising, mostly looking for ways to recruit carers. The customers found me through these methods too, and also Google and our website. I had a dozen reserve customers by the end of January and got my first carer mid-February. By the end of October I will have 12 carers and lots of customers who have already boarded, booked for later in the year or are in the process of visiting carers and booking.
The support I’ve received from everyone at PetStay head office, and from my fellow franchisees by phone, email and, very importantly, the PetStay franchisee Facebook forum, has been absolutely vital. It helped me during those first two months when I was putting pressure on myself to get started quickly – you need to be patient and wait for the perfect first carer! – and has given me the confidence to build my little business into what I’m sure will be a very successful and bigger business – everything I had hoped for when I chose PetStay.
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