Kiddleydivey Franchise

Eve Whitmore runs her Kiddleydivey business in Shropshire and Mid Wales

15th October 2014

Eve Whitmore, Shropshire and Mid Wales Kiddleydivey, talks about how easy it was to start her business and about the support that she receives.

Eve Whitmore, Shropshire and Mid Wales Kiddleydivey, talks about how easy it was to start her business and about the support that she receives.

Setting up the Kiddleydivey franchise was incredibly easy! I had a couple of conversations with Sally and then I arranged to go and meet her to watch a session in practice. This was really important for a few reasons; I was able to meet Sally and gain the confidence that she would be able to support me in future, I was also able to understand what was involved with a Kiddleydivey session which gave me the confidence to believe that it was something that I would be good at.

Kiddleydivey - Eve WhitmoreI went home and did some research locally to see how many homes were in my area and I also picked a few at random to sound them out. Everyone I spoke to was at least willing to allow me in to provide a free session and I knew that with a foot in the door, once they had seen a Kiddleydivey session in practice we would be hard to turn away.

I told Sally that I was keen to get started and so she forwarded me the contract and happily went back and forth with me over any points I needed clarifying. The next thing was to go down and spend the week with Sally getting my training. The training week was invaluable. Not only did Sally teach me the aspects of the day to day running of the business, the sessions, the music and the theory but she gave me the confidence that I too would be a Kiddleydivey success.

When I got back home Sally made me feel like I was part of the Kiddleydivey family and I never felt out of sight, out of mind. We still talk regularly and text or email a couple of times a week. Sally is always there when I have any queries about any aspect of the business or if I need to pick her brains.

Every single home I rang was willing to allow me to offer them a free trial session. In my first two months I saw 52 homes each with a free trial. To date 41 separate homes have arranged for me to come back in and they are split pretty evenly between booking either monthly, bi-monthly or on an adhoc basis.

I believe that the effort put into those 2 months, seeing as many homes as possible is a major factor in my success. Sally always said that she had an exceptionally high conversion rate from her free trials but I was concerned that I (with my complete lack of experience) would do far worse. I my head I had though "if I achieve a 50% conversion rate then I’m doing great" and instead I am hovering nearer to 90%. Interestingly the ones who have said no aren't saying "no never" they are just saying "not this side of Christmas".

I am so thrilled with how the business is running and by March I expect to have visited all of the homes in my area. In fact, if I keep up the current conversion rate and splits of monthly versus bi-monthly versus adhoc I won’t physically be able to meet demand without taking on a member of staff!

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Kiddleydivey Franchise Case Studies

Jess Harrison is the newest franchisee to join the Kiddleydivey family.
19th April 2016
Hear from Jess Harrison as she talks about she was previously a Deputy Head Teacher and what made her become a Kiddleydivey Franchisee.

Kiddleydivey is so much more than a business...
16th December 2015
Eve Whitmore has been the proud owner of her Kiddleydivey franchise in Shrewsbury, Mid Wales and Wolverhampton since 2014.

Meet Kathryn from Kiddleydivey
5th June 2015
Kathryn tells us about her decision to start her Kiddleydivey business.

Ann Elliott runs her Kiddleydivey business in Cumbria
22nd May 2015
Ann Elliott talks to us about her decision to join Kiddleydivey and start her business in Cumbria.

Introducing Eve Whitmore from Kiddleydivey
6th August 2014
Eve Whitmore talks about her decision to join Kiddleydivey.

Kiddleydivey Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
New Launch
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
£3,000 approx
Total Startup Cost
£5,997 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

What Our Franchisees Say

I wanted to be able to do the school run every morning and most evenings. I wanted to be able to work 3-4 days a week so that I would still have time to spend with my children. I knew how much money I would need to earn every month and Kiddleydivey lets me achieve that,

Eve Whitmore, franchisee since 2014

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