Chris Spencer began his journey with ChipsAway in the summer of 2015 and just six months into his business he is hitting quarterly targets more in line with a second year of trading.
Chris Spencer is living proof that franchising can reap whatever you want it to, if you put in the effort – even in the early days. Now just six months into his ChipAway business, Chris is hitting quarterly targets more in line with a second year of trading, whilst working fewer hours than in his previous employment.
Chris began his journey with ChipsAway in the summer of 2015. Before then, he was travelling around 50,000 miles per year, and working 65 – 70 hours a week in his role as a senior project manager. It was a prestigious, well-paid job, but he knew that in order to do it well rather than just firefight, he would never be able to reduce his hours.
"The work/life balance didn’t exist. My wife and I had moved to the country, but weren’t able to enjoy it. I knew I had to change, and money was obviously a consideration, but flexibility to run my own life was actually the major factor."
Chris considered many things but after doing extensive online research, he found ChipsAway:
"I was hugely impressed with their credentials and the fact they are absolute brand leaders."
This led to attending an Open day, where Chris met CEO Tim Harris, as well as various other members of the Head Office team and some existing franchisees:
"Everyone was friendly and approachable and the quality of the demonstration repair was superb. I left with a lot to think about."
Once his territory had been agreed and training complete, his rise was stratospheric:
"As soon as my personalised web page went live, which is including as part of the launch package, I started receiving leads. Within days, I had a week’s worth of work booked into my diary. I didn’t even need to do the usual route of supermarket promotions and leaflet drops to raise my profile, it was that quick!"
And things have continued in a similar vein from there, thanks to a combination of marketing tools:
"I had no idea how huge the ChipsAway brand was. I get stopped at traffic lights and asked for cards. I get approached in supermarkets because of the name on my jacket. It’s phenomenal."
Chris finishes by saying:
"It’s all about trust, reliability and quality. Build it with your customers, give them more than they expect, and you’ll have them, and their network of family, friends and clients – for life! The journey so far has far exceeded my expectations and I'm looking forward to seeing what the future has in store!"
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