Razzamataz Theatre Schools Franchise

Meet Jodie Horton-Stanley From Razzamataz Bristol North

20th December 2012

Jodie Horton-Stanley opened full on day one in September 2010 and has managed to combine the business with bringing up her young daughter.

Jodie Horton-Stanley opened full on day one in September 2010 and has managed to combine the business with bringing up her young daughter.

Razzamataz Bristol North - Jodie Horton-StanleyQ. What do you think are the main reasons for your success?

In the three month run up to my launch at Bristol North I tried to create a 'buzz' about the Dragons’ Den backed Theatre School coming to town. Even though there were several other big names in the area that didn't deter me as the branding, feel and excitement behind Razzamataz Theatre Schools was a recipe for success. I threw myself 100% into marketing the school and would talk to anyone and everyone that would listen! It's all about getting yourself out there and not being shy about selling yourself and your business - no one is going to do it for you!

Q. What advice can you offer other would-be franchisees?

To open with a bang, do something that is going to get people talking and wanting to be a part of the School. Before my launch I held a dance workshop with Kylie Minogue’s choreographer, which attracted press attention and created a stir in the area. Also, you have to realise that once the school is open, the hard work really begins - you have to maintain the interest and excitement not only to attract new customers but to retain the existing ones.

Q. What has been the biggest lesson you have learnt?

When running a professional business and a ever growing one it is vital to be organised, not only to be time efficient but to be able to grow the business and utilise important leads and enquiries effectively.

Q. How should new franchisees approach launch day?

New franchisees should look at launch day as the shop front for their business. It is vitally important that it is done in a professional way as this will be what your school will be initially judged on. Plan, plan and plan then plan a bit more for every eventuality!

Q. What are your plans for the future?

To maintain the high standard and reputation of my school, which is well into its second year. There are excellent opportunities for growth in the next town and most of my classes now hold a waiting list so it's a perfect time for expansion!

If like Jodie you would like to start a Theatre School of your own then find out more about Razzamataz by clicking below to request your FREE franchise information pack

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Razzamataz Theatre Schools Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
5 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

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One of Dragons Den most successful investments!

What Our Franchisees Say

The support and training we get means that we can get help on any aspect of our business. It has also been a fantastic and rewarding way of working, allowing me to continue to be there for the family while running my own business,

Lisa Roberts, Razzamataz Rickmansworth

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