Sam Bradshaw from Razzamataz Hampstead hit break-even point after his first term in London in May 2012 against a background of stiff competition.
Sam Bradshaw hit break-even point after his first term in London in May 2012 against a background of stiff competition.
Sam, aged 26, has been running his own children’s party entertainment business for five years and has been able to combine this with successfully launching Razzamataz Hampstead.
Constant persistence and spreading the marketing as wide as possible. In the London area it is extremely competitive and therefore a lot of newspaper adverts haven't worked for me but attending events are much more successful.
I would visit at least two Razzamataz schools before training. I would also research the area and the competition in great detail before starting but these are all things that Head Office advises also.
I have learnt that the system only works if you make it. Marketing is key but that doesn't necessarily mean spending lots of money. Just find what works for you.
Plan and rehearse your speech. Make lists of things you need to have with you. Also make sure you book a photographer for the day. Mine was brilliant and it was key to making my business look successful and to show to potential students after the launch day. Be thinking to the future all the time.
I would like to open a second school next year and at this rate I will need to.
Face to face marketing is key in London because it really requires that personal touch so Fun Days and Fetes are very important. Get the children performing and the business will sell its self.
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Buying into a franchise is an excellent way to begin running your own business. You have all the benefits of working for yourself but the added support and proven success of a well established and recognised brand. For a person new to business, it is ideal,Helen Green, Razzamataz Sheffield
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