Aspray Franchise

Barry Thurston - How to successfully launch your Aspray business!

28th September 2015

Director of Aspray Luton, Barry Thurston, hosted a very successful launch event for the opening of his new local business.

Director of Aspray Luton, Barry Thurston, hosted a very successful launch event for the opening of his new local business at the fine foods venue, Harper’s Food in the Oak Lounge.

Aspray - Barry ThurstonThe event attendees included a range of guests which included the Mayor of Luton and local business people. The packed venue accommodated 73 guests, all supporting 2 great local charities; the Level Trust and Relay for Life.

We spoke to Barry about how he achieved a successful launch event and how it helped kick start his business.

Barry simply said "every single person I invited, I met face to face". In the build up to the launch of Aspray Luton, Barry attended lots of networking groups and made sure that everyone was aware of the up and coming launch event, he also said – "I didn’t shut up about it". During the networking groups Barry encouraged some healthy competition by challenging everyone in the room to bring along 2 or 3 guests, "Cheeky, but it worked!" said Barry. Barry focused largely on the FREE networking aspect of the launch event, as most networking events normally come at a cost to the networkers who attend.

Barry wanted to create a sense of excitement around the launch of Aspray Luton, and what other way is there to do that than offering free refreshments. In addition to this, each attendee benefited from a champagne reception with a selection of canapés. What more could you want on a Wednesday night after work?

The excitement didn’t stop there. A lady approached Barry at the launch event, asking whether he could deal with an escape of water claim for her mother. This gave Aspray Luton a kick start to business with a £4,000 claim before his launch event had even finished.

Encouraging attendees to show up to your launch event can be time consuming! Barry personally invited 450 people and followed up with an email every 10 days or so to remind them, highlighting the free networking opportunity. Barry explained that "the launch event should really engulf your first few weeks with Aspray" concentrating on getting those "bums on seats". Of the 90 people who confirmed their attendance, 73 people attended.

Is cold calling an effective method of inviting?

Barry’s answer is, "In a word, no. Around the time of my launch event, my wife’s friend had just been made redundant from a telesales role so I asked if I could make use of her skills for a day to ring round possible attendees. She went through a long list of numbers and not one person turned up on the night". This shows that Aspray service is best sold face to face. "My advice to prospective and new franchisees is network, network, network!".

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Aspray Franchise

Further Information

Franchise Information

BFA Membership Status
Full
UK Years Established
9 years
Current UK Coverage
60%
Franchisee Support Staff
8
Personal Investment Req.
£15,000
Total Startup Cost
£37,500
'Territory management' business location 'Territory management' business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

Why Choose Us?

Every Franchisee receives comprehensive support from Aspray's national operations centre and a dedicated team of field support personnel

What Our Franchisees Say

I now have much more control over my day which means that I can take time out to ferry the kids around or go to their school play.

Bernadette Lloyd

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