Baby Sensory Franchise

Baby Sensory exceeds expectations for Renee Micklefield

18th July 2009

Renee Micklefield became a Baby Sensory business owner in October 2008 and she runs her classes in Bexley, Eltham and Sidcup.

Renee Micklefield became a Baby Sensory franchisee in October 2008 and she runs her classes in Bexley, Eltham and Sidcup. Prior to joining the Baby Sensory team Renee worked in marketing for a large retail organisation and has BA Hons. in English and Theatre.

Has your franchise been as successful as you expected?

Baby Sensory Franchisee Renee Micklefield"At the Baby Sensory training programme we were provided with a business planning tool and encouraged to estimate how many parents and babies we expected to have at our classes by the end of the first year. My estimate at that time was that I would have somewhere in the region of 70 at the end of my first three month term and 150 by the end of my first year."

"I followed the 8-week business development programme provided by Baby Sensory and made sure that I promoted my classes throughout my territory. I had nearly 100 parents and babies signed up before I even ran my first class. The parents who attended my taster sessions and open days loved the Baby Sensory classes and most of them signed up for their first term straight away. When I ran any tasters, at least 80% always signed on – that’s led to my classes being full… Now, word of mouth has really worked in my favour and I have new parents contacting me to sign up every day."

After just 4 months Renee had 140 parents and babies signed on for her classes and she has opened additional classes to increase capacity to 180.

Why did you choose a Baby Sensory Franchise?

 "I knew that there was a lot of competition in my area for parent and toddler activities but it was lacking in activities designed specifically for parents and babies. In my opinion, many of the activities which are promoted for babies are actually toddler activities which have been slightly adjusted for babies."

"I had been to Baby Sensory with my own baby and the main reasons I had enjoyed the Baby Sensory classes were that they were different every week, the range of activities was amazing, there was enough equipment for everyone to join in and the benefits of each development activity were explained to us during the sessions."

"I spoke to the other parents at the classes and we all agreed that Baby Sensory was the best activity we went to with our babies so the choice was an obvious one. I chose this franchise over others (I looked at five in total) because of the passion of the founders, the expertise of the Business Directors and because the programme and its activities are based on research! There’s a reason for all that we do! I also thought the business model was a very strong one (i.e. a great format of classes and also the set franchise fee vs. percent commission); everything has really been thought through which makes my job easier!"

What support do you get from the Baby Sensory?

"Before I made the decision to buy a Baby Sensory franchise I spoke to several of their franchisees and they all commented on how supportive the Baby Sensory team are. I have not been at all disappointed. In addition to the support I get from Baby Sensory there is a good support network between the franchisees. We are encouraged to network with each other and we often share ideas and experience."

What other benefits are there in running your Baby Sensory business?

"One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home."

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Baby Sensory - Franchisee Case Study - Angela Kennedy
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Baby Sensory - Franchisee Case Study - Lisa Reed
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Lisa Reed joined the Baby Sensory team in 2008 when she became the first franchisee in the North East region of the UK.

Helen Dicks Extended her career option with Baby Sensory
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Helen Dicks runs her Baby Sensory business in Southampton.

The Birth of a New Business with Baby Sensory
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Jayne Bull and her daughter Vicky Cooper started running their own Baby Sensory business in Stoke in September 2009 and their Baby...

Elaine Allan Achieved Success Against The Odds with Baby Sensory
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Baby Sensory Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
8 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
£6,000 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

Why Choose Us?

"We are a fast growing franchise business with a product that is recognised as a leader throughout the world. You will deal directly with the directors of the company and over 75% of our marketing budget is spent on initiatives to help our Franchisees grow."

What Our Franchisees Say

One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home.

Renee Micklefield, Baby Sensory Franchisee

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