Baby Sensory Franchise

Baby Sensory Franchise brings immediate success for Renee

5th December 2008

Renee Micklefield of Bexley, South East London, shares her experiences of running a Baby Sensory business.

Baby Sensory Franchisee Renee Micklefield of Bexley, South East London, shares her experiences of running a Baby Sensory Franchise.

At the Baby Sensory training programme in August we were provided with a business planning tool and encouraged to estimate how many parents and babies we expected to have at our classes by the end of the first year. My estimate at that time was that I would have somewhere in the region of 70 at the end of my first three month term and 150 by the end of my first year.

Renee Micklefield Baby Sensory ClassI followed the 8-week business development programme provided by Baby Sensory and made sure that I promoted my classes throughout my territory. I had nearly 100 parents and babies signed up before I even ran my first class. The parents who attended my taster sessions and open days loved the Baby Sensory classes and most of them signed up for their first term straight away. When I ran any tasters, at least 80% always signed on – that’s led to my classes being full… Now, word of mouth has really worked in my favour and I have new parents contacting me to sign up every day.

Every class that I run is now full and I am planning to introduce more sessions in my second term (January 2009). By this time, I am confident that I will have more than 200 parents/babies each week!

Why did you choose a Baby Sensory Franchise?

I knew that there was a lot of competition in my area for parent and toddler activities but it was lacking in activities designed specifically for parents and babies. In my opinion, many of the activities which are promoted for babies are actually toddler activities which have been slightly adjusted for babies. This has recently been emphasised by mum Donna Wickham who attends my classes with Adam, age 4 months. She commented, “Baby Sensory is the only group I’ve come across that is truly just for babies. It’s exactly what I was looking for and I love the way the activities actually teach us how our babies learn, as well as being great fun.“

I had been to Baby Sensory with my own baby and the main reasons I had enjoyed the Baby Sensory classes were that they were different every week, the range of activities was amazing, there was enough equipment for everyone to join in and the benefits of each development activity were explained to us during the sessions. I spoke to the other parents at the classes and we all agreed that Baby Sensory was the best activity we went to with our babies so the choice was an obvious one.

I chose this franchise over others (I looked at five in total) because of the passion of the founders, the expertise of the Business Directors and because the programme and its activities are based on research! There’s a reason for all that we do! I also thought the business model was a very strong one (i.e. a great format of classes and also the set franchise fee vs. percent commission); everything has really been thought through which makes my job easier!

What support do you get from the Baby Sensory?

Before I made the decision to buy a Baby Sensory franchise I spoke to several of their franchisees and they all commented on how supportive the Baby Sensory team are. I have not been at all disappointed.

Web page changes are processed twice a week (Tuesdays and Thursdays) and whenever I make a request it is applied at the first opportunity. I have asked for adverts to be produced for me in various sizes and formats and the Baby Sensory team always make sure the adverts are available to meet my deadlines. If I have babies with special needs at my classes I can always contact Dr Lin Day who is happy to advise me about how activities can be adapted to include all of my customers. These are just a few examples and I have always been completely satisfied with all their responses to my requests.

In addition to the support I get from Baby Sensory there is a good support network between the franchisees. We are encouraged to network with each other and we often share ideas and experience.

To find out more about Baby Sensory franchise opportunities just click below to request your FREE franchise information pack

Request your FREE information pack

Baby Sensory Franchise Case Studies

Introducing Michelle Grzbiela from Baby Sensory Basingstoke
29th January 2013
An interview with Michelle Grzbiela to find out how she first discovered Baby Sensory, how she has built her business and her plans for the...

Jenny Sexton: New Career with Baby Sensory
23rd March 2012
Jenny Sexton, from Southend on Sea, Essex, discovered Baby Sensory when she was looking for ways to help her baby son Finley to develop.

Baby Sensory - Franchisee Case Study - Angela Kennedy
12th March 2012
In this interview we talk to Angela Kennedy who took a nine year career-break to start a family and who decided to run her own business on...

Baby Sensory - Franchisee Case Study - Joanne Kane
25th January 2012
Joanne Kane joined the Baby Sensory team in 2010 when she became the Baby Sensory franchisee in New Zealand.

Baby Sensory - Franchisee Case Study - Lisa Reed
29th November 2011
Lisa Reed joined the Baby Sensory team in 2008 when she became the first franchisee in the North East region of the UK.

Helen Dicks Extended her career option with Baby Sensory
29th September 2011
Helen Dicks runs her Baby Sensory business in Southampton.

The Birth of a New Business with Baby Sensory
23rd October 2009
Jayne Bull and her daughter Vicky Cooper started running their own Baby Sensory business in Stoke in September 2009 and their Baby...

Elaine Allan Achieved Success Against The Odds with Baby Sensory
17th August 2009
Elaine Allan is a mother of three children, two teenagers and an older son who is in the Royal Navy. She decided to start up her own Baby...

Baby Sensory Franchise

Further Information

Franchise Information

BFA Membership Status
UK Years Established
8 years
Current UK Coverage
Franchisee Support Staff
Personal Investment Req.
Total Startup Cost
£6,000 approx
Home-based business location Home-based business location
Business to consumer services Business to consumer services
Franchisee operates individually Franchisee operates individually

Why Choose Us?

"We are a fast growing franchise business with a product that is recognised as a leader throughout the world. You will deal directly with the directors of the company and over 75% of our marketing budget is spent on initiatives to help our Franchisees grow."

What Our Franchisees Say

One of the greatest benefits to me is the joy and job satisfaction I get from running the Baby Sensory classes. The parents who attend are always telling me how much they enjoy my classes and how they use many of the ideas at home.

Renee Micklefield, Baby Sensory Franchisee

Latest Case Study

Special Feature

my franchise

Login below or click here to register

Need a password reminder?

franchise list

   Ctrl-Click to select multiple types

franchise type

franchise category